At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic). Well, we’re back and excited to bring you the latest trends of social media usage! We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities. Topics covered in this survey range from which social networks small businesses are embracing, to how much money they’re spending on third party social media tools.
After analyzing the data we discovered a few interesting highlights.
- Still gravitate to Facebook as their network of choice. However, networks like Pinterest are gaining traction as a viable social outlet.
- Are becoming more efficient in their management of their social marketing.
- Realize the value of blogging in their content marketing strategy.
- Find value in video and review sites.