Small Business Survey Reveals Social Media Trends (Infographic)/B2C.com


At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic). Well, we’re back and excited to bring you the latest trends of social media usage! We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities. Topics covered in this survey range from which social networks small businesses are embracing, to how much money they’re spending on third party social media tools.
After analyzing the data we discovered a few interesting highlights.
Small businesses:

  • Still gravitate to Facebook as their network of choice. However, networks like Pinterest are gaining traction as a viable social outlet.
  • Are becoming more efficient in their management of their social marketing.
  • Realize the value of blogging in their content marketing strategy.
  • Find value in video and review sites.

We also created this informative and visually appealing infographic including all of our interesting data. We hope you enjoy it.
Small Business Survey Reveals Social Media Trends (Infographic) image SmBizSMsurvey 2013 FINAL1

Read more at http://www.business2community.com/infographics/small-business-survey-reveals-social-media-trends-infographic-0811594#Dm6w32sa9cQCufFf.99

Advertisements

About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
This entry was posted in Communications trends. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s