Facebook will roll out video ads/Warc

23 Mar

Facebook, the world’s biggest online social network with about 1.2bn members globally, has announced plans to run 15-second video ads in users’ newsfeeds from late April or early May 2014.

After testing began in December last year, the company is now in a position to offer video slots for a limited number of US advertisers over the next few months, Bloomberg reported.

As part of its delicate balancing act of seeking to increase revenue while also avoiding aggravating users, the 15-second ads will play without any sound, will stop entirely if users scroll past them, and appear in news feeds no more than three times per day.

Facebook also said that it will only allow video ads that it judges are of a high-enough quality standard, and these assessments will be conducted in partnership with Ace Metrix, the video evaluation firm.

Although Facebook did not go into details about pricing, audiences for these premium videos will be measured by Nielsen Online Campaign Ratings (OCR), International Business Times disclosed, and advertisers will then pay according to what Nielsen OCR discovers.

The good news for advertisers is that they will be able to choose specific times of the day for their videos as well as the means to target users by age and gender. Bloomberg reported that the ads will range in price from $1m to about $2.5m a day.

In reference to the ongoing work the company has put in to build its reputation with advertisers, Brian Boland, Facebook’s vice-president of ads product marketing, claimed the average Facebook reach for targeted campaigns is 92% accurate.

“We’re becoming much more solution-oriented, rather than giving advertisers a bunch of products and saying, hey, you figure it out,” he said.

Data sourced from Bloomberg, International Business Times; additional content by Warc staff


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: