Pepsi Max: Unbelievable Bus Shelter

AdPitch Blog

Nice bit of creative interactive work from Pepsi Max here. The usual bus shelter advert space was used to create augmented reality events look like they were happening on the street. Using a camera on the opposite side which filmed the street to show on a screen inside the bus stop they created different scenarios to happen, from aliens attacking  to a tiger walking down the street. What makes it even better is that people actually interacted with it by standing on one side while their friends filmed or took pics

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