RSS

How ’bout this for personalised marketing to your database – with video!!

30 Mar

Three creates 4,500 film variants starring CEO to send customers personalised 4G ad

Dave Dyson: Three's chief executive stars in personalised 4G adDave Dyson: Three’s chief executive stars in personalised 4G ad

Three chief executive Dave Dyson stars in a video that has been personalised for all customers by recording 4,500 name variants and will be sent direct to customers to promote Three’s 4G offer.

Customers who have a 4G device will be sent a link to a video via text when 4G comes to their area and each video will address the customer by their own name.

The campaign is the first time Three has used video to contact customers directly and it is the first piece of creative to star Dyson.

Despite starring the company’s chief executive, the creative still fits within Three’s whimsical marketing strategy that has featured in its #DancePonyDance and #SingItKitty ad campaigns.

Activity launches today and will run throughout the year as Three’s 4G spectrum becomes available in various parts of the country.

Three claims its 4G is now available in 36 major towns and cities, which will increase to 50 cities and 200 towns by the end of the year, and 98% of the population by the end of 2015.

by Matthew Chapman/marketingmagazine.co.uk

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: