There are 12 types of social media personalities…


APR

Everyone reading this has a relationship with social media—whether it’s healthy, obsessive, or estranged.

These relationships inform a particular social media personality.

According to a survey by U.K.-based online bank First Direct, there are 12 social media personalities, ranging from “ultras” to “virgins.” The “ultras,” for instance, are deeply infatuated with sites like Twitter and Facebook.

“They are fanatically obsessed with Facebook or Twitter,” the study said. “They have smartphone apps and check their feeds dozens of times a day—even when at work.”

First Direct reached these conclusions by conducting an “in-depth, monthlong experiment, where people were focused to change their social media habits, and on an associated nationwide survey, examining people’s social media attitudes and behaviors.”

Don’t worry about fitting perfectly into one category. You’re probably a combination of several personalities, according to Dr. David Giles of Winchester University in the U.K.

“Most people using social media will display a combination of those personality types, and they may even behave differently on Facebook, for example, to how they behave on Twitter,” he said in a press release.

Here are the 12 types compiled into an infographic. What do you think—do they ring true?

new-personality-types-in-social-media_infographic

Written by Michael Sebastian

 

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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