RSS

The new CMO: customer service, product development, sales, data … oh, and branding /from venturebeat.com

02 Apr

The new CMO: customer service, product development, sales, data … oh, and branding

Image Credit: WebTreats

April 1, 2014 10:31 AM
John Koetsier

In the good old days of fat cats and see-gars and THREE TV NETWORKS the chief marketing officer’s job was easy, if it even existed at all: brand, positioning, and placement on TV, newspapers, magazines, plus maybe some radio.

Done, martinis at noon, see you at the golf course for tee time at three.

Not any more. Today’s CMO has increased responsibility for revenue and that, plus the new complexities of social and mobile and web, has increased involvement in all aspects of what his or her company does, according to a new study by Deloitte andExactTarget (Salesforce.com’s marketing cloud).

new cmo responsibilities

“Marketing may be signing up for big numbers, but the customer purchase journey is splintered across product, sales, and service,” the study says. “Many CMOs are faced with a conversion path they don’t entirely own.”

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: