RSS

About time “selfies” were put to good use…

03 Apr

‘Selfie Ticket’ puts a face to event attendees’ names

Aiming to help event organizers learn more about their customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket.

alttext

For event organizers and promoters, collecting an email address and a name from each ticket buyer is good for future marketing, but not for really getting to know the community of people that are engaged by their shows and events. Aiming to put a face to the names of customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket.

Created by Ticketleap, the idea has been devised as an easy way for small community event organizers to check tickets without equipment such as a barcode scanner, or an app to do the same job, which can feel too corporate. Instead, those buying tickets to a local beer festival or a gig at a nearby pub can download the freeiOS or Android app and book their event. Instead of having to print off a paper ticket or show a QR code when they arrive, the app prompts them to take a selfie, which they can redo until they’ve taken a good one. The selfie serves as a more human security measure but also gives organizers a better sense of the people they’ve attracted to their event. Upon arrival, guests simply show their digital Selfie Ticket to prove they’ve paid. There’s no barcode scanning involved, and the tickets will probably prompt some friendly conversation instead.

Are there other ways that brands can leverage selfies to learn more about the community they build through their products or services?

Website: www.ticketleap.com

article sourced from Springwise/April 2014

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Springwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Tradesmen Insights

Marketing to the professional tradesman in the Construction, Industrial and MRO markets

%d bloggers like this: