For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? asks the online shopper. Don’t you like dragging items into a digital cart while wearing pajamas instead of, say, trying to wrangle a shopping cart through a brick-and-mortar store on a Saturday morning? About trying to find a decent parking space? To this the in-store shopper says: I still love shopping in the store much better than online. Let me count the ways.
1. Shopping is a visceral experience.
To borrow a line from Apocalypse Now: “There’s nothing like the smell of leather in the morning.” Or Chanel perfume in the afternoon. Or that lamb wool sweater you’ve been trying to decide all evening whether to buy or not. Feeling, smelling, and experiencing goods is the name of the game.
Written by Libra White. To read the…
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