Fuzzy thinking

26 Apr
Fuzzy thinking

Dr Wayne Martindale, newsfeed

The use of mixed methods, that is using quantitative and qualitative data to reach robust conclusions about how people use stuff and how they feel about it has something to offer business. That is, if we know how to make something efficiently and then know how people feel about using it we can begin to design. I have not applied this approach for any published work yet but a study of how US Citizens perceive the mid-westerness of their country provides a useful view of how to interpret and use fuzzy data. The methods mix both quantitative geographical coordinates and feelings or perceptions here and it provides a template for other applications.

View original post


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: