Payment Innovation Is Not Enough For Retail

01 May
Payment Innovation Is Not Enough For Retail


Editor’s note:  Dax Dasilva is founder and CEO of retail management company LightSpeed.

Once a key differentiator, mobile payments are fast becoming a commodity and are widely used by retailers. Yankee Group found that 61 percent of large merchants already use a mobile checkout or plan to in 2014. We are seeing the major payments players recognize this, realizing that they can’t bank on razor-thin profit margins from swiping fees alone.

For instance, Square has introduced other payment-related services to both merchants and consumers like Square Cash and Square Market, but it is a bit behind in the game, and as we saw recently might be gunning for a different kind of cash out.

Commerce is all about bringing the right product to the right shopper at the right time, but the payment only addresses the close. To differentiate, merchants need to focus on innovating everything else that happens…

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