RSS

Digital news overtakes newspapers.

26 Jun

Accessing the news via the internet has become more popular in the UK than reading a newspaper, according to the country’s media regulator.

Ofcom’s latest News Consumption in the UK report found 41% of British news consumers use websites and apps to keep informed about current affairs while 40% read a newspaper, although TV news remains the main source for 75% of Britons.

While newspaper consumption recorded the same proportion of users as last year, internet usage for news grew significantly from the 32% observed in 2013.

Meanwhile, radio news consumption grew modestly by one point to 36% while magazines fell one point to 5% of consumption.

Ofcom’s survey of 2,731 UK adults pointed to the influence of the news choices made by younger people, who appear to be driving these changes.

Some 60% of younger Britons aged 16 to 24 use websites or apps to access the news, up from 44% in 2013, while 40% use a mobile phone and 15% use a tablet. By contrast, only 15% of over-55s use a mobile phone and just 7% use a tablet.

The two generations also diverge over the amount of news they watch on TV – the over-55s watch an average of 196 hours of TV news each year, compared to just 27 hours for 16-24 year olds, and a national average of 115 hours a year.

Furthermore, almost two-thirds (65%) of over-55s name a TV channel as the most important source of news, compared to just 36% of 16-24 year olds.

Younger people are also less likely to follow the news, Ofcom found, with about 10% of 16-24 year olds saying they don’t catch up with the news, compared to 5% of all adults and just 3% of over-55s.

Data sourced from Ofcom; additional content by Warc staff

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: