Rethinking B2B Marketing In The Customer’s Context (Report)

Steve Farnsworth's Old Blog

Markting Report Forrester

Is Your Marketing Strategy Aligned To The Customer Life Cycle?

If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized company can effective a course correction, but large companies trundle along under the weight of their inertia.

Where should you start? Have you asked yourself, How are we adapting to our customers’ changing behavior? Sheryl Pattek, along with David M. Cooperstein and Alexandra Hayes asked about that in their Forrester report on the dramatically changing behaviors of B2B buyers. (A subscription is required to access the full report.) But don’t worry. I am going to give you a peek behind the curtains. Follow me…

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