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Why Brands Shun Marketing Automation … Even Though it Works

04 Jul

digitalwheat

Learn Why Brands are Reluctant to Deploy the Power of Marketing Automation 

Insight  ⇒  What is Marketing Automation (MA)

Marketing Automation is a new-era lead generation tool that offers significant benefits beyond a typical CRM implementation.  It resulted from an integration of enterprise database and CRM software.

Simply put, it is software that automates the process of lead generation, nurturing through a sales funnel, and conversion. Because these activities are automated within one system, MA can provide an ROI on all marketing efforts plus real-time transparency to what works and what doesn’t in CRM.

MA process

Insight  ⇒  Why do Companies Deploy It

Brands face significant challenges with both measuring the effectiveness of marketing programs across channels and managing an ever exploding set of data points.  Marketing Automation is a solution to help manage these issues across the enterprise.

mareketers most sig challenges

Click to enlarge

Insight  ⇒  What are the Benefits?

Marketing Automation provides a…

View original post 316 more words

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