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Advertising gone right!

14 Jul

The most recent #Like a Girl ad has people talking and it has me wishing advertising  was just  like that all across our media landscape. Yes, it was an Always commercial, and to my surprise it did not even mention or show a tampon or involve women running through the fields or dancing on the streets of some European city – all those regular things that women do all the time and which can be so easily ruined by a leaky pad.

Procter & Gamble’s Always brand is trying to reinvent the language of advertising to women and to girls, and righteously so, by hiring the fantastic talents of Lauren Greenfield, a documentary filmmaker and an acclaimed photographer who focuses on the issues of womanhood, gender roles and self-image in her art. In 2002 she has published “Girl Culture”– a hugely successful book of photography accompanied by a show…

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