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There Are No Emergencies in Marketing

18 Jul

BizMarketer

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank.  There are a lot of urgent things in social media. On a recent day, she huffed into the room looking more frazzled than usual. “Sorry, had a Code Red on Twitter,” she said.

It would seem that a customer had tweeted that she liked the food at a recent commercial banking customer event.  Well we certainly can’t be having that. “What did you do? Call in her line of credit? Take back the swell calendar you sent her?”, I asked.  It turns out the urgent thing was the bit of the tweet where she noted the room was stuffy.

“Stuffy is a very emotionally charged word,” Joan explained. Not really, but it was ambiguous enough to deploy Seal Team Six. Every company has one. In the case of…

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