Wireless earbuds are custom 3D printed so they won’t fall out


Currently seeking funding on Kickstarter, OwnPhones is enabling consumers to customize their earbuds to their own unique style and ear shape through 3D printing.

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Earbud headphones come as standard with most smartphones, but they’re typically prone to breaking, and their one-size-fits-all design means that they can be uncomfortable and fall out when exercising. In the past, we’ve seenHeadFoams make the devices more durable, especially for young users. NowOwnPhones is enabling consumers to customize their earbuds to their own unique style and ear shape through 3D printing.

Currently seeking funding through Kickstarter, the startup aims to make the best-fitting and best-sounding earphones available. Customers looking to order a pair can download the OwnPhones app and use it to take a short video of their ear, which is digitally translated into a 3D model from which the earbud can be created. Because the devices are built to perfectly fit inside users’ individual ears, the buds don’t fall out even if they’re used during exercise, and they won’t be uncomfortable. OwnPhones enables customers to choose from a range of designs — from simple to eyecatching — so they also fit with users’ personalities.

The snug fit enables true noise cancellation, although the app also comes with a feature that lets certain noises through, so listeners aren’t completely cut off from their environment if they choose. On top of this, an optional color-changing LED on the outside can indicate to others if they don’t want to be disturbed or are ok to talk.

As well as dealing with the problem of ill-fitting earphones falling out, OwnPhones use wireless technology to avoid the problem of tangled or damaged cables. A basic pair of OwnPhones is available to pre-order through Kickstarter from USD 149, although actual retail price is expected to be from USD 299. The campaign will run until 25 August.

Could 3D printing improve individual fit and bring personalized design to other mass-produced products?

Kickstarter: www.kck.st/1p6JuZQ
Website: www.ownphones.com

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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