Lego-Style Building Blocks Could Be The Future Of Architecture


The Information Age

7.29.14 Lego

Story provided by Springwise – 

Kite Bricks wants to create buildings more quickly and cheaply by using concrete blocks that slot together like Lego.

Aside from being one of the most popular kids’ toys of the past 50 years, Lego has even proved useful in the adult world, with the company’s Lego Serious Play program enabling product designers to come up with creative prototypes using the simple building blocks. We recently saw OLLA offer modular furniture for kids inspired by Lego, and now Kite Bricks wants to create real-life buildings more quickly and cheaply by using concrete blocks that slot together.

The foundation of the system is the Smart Brick, which is made of high-strength concrete and looks just like a piece of Lego. It has raised knobs on the top and recesses on the bottom that enable each piece to simply slot on top of the other. Instead of…

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Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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