How to improve your content marketing


B2B MarketingB2B Marketing has compiled some great tips about how to hone your content marketing strategy.

The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.

One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.

The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience?s needs over your own.

Also, consider tailoring your ?social? content to make it ?share-friendly? by making it shorter and more visual.

Read the whole article here to find out some more great advice.

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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