B2B Marketing has compiled some great tips about how to hone your content marketing strategy.
The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.
One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.
The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience?s needs over your own.
Also, consider tailoring your ?social? content to make it ?share-friendly? by making it shorter and more visual.
Read the whole article here to find out some more great advice.