RSS

Startup Marketing And How Emotion Drives Customer Action

21 Aug
Startup Marketing And How Emotion Drives Customer Action

TechCrunch

Editor’s note: Kobie Fuller is a principal at Accel Partners

Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling.

Humans are intrinsically wired to connect with stories. They connect us to people, ideas, places, products and brands; they help us justify how we spend our money and which brands we champion by substituting promotion with engagement.

Digital media has leveled the marketing playing field – savvy startup marketers can tell compelling stories with equal impact as their larger competitors. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time. These digital and social direct-to-consumer…

View original post 723 more words

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Springwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Tradesmen Insights

Marketing to the professional tradesman in the Construction, Industrial and MRO markets

%d bloggers like this: