Content Marketing: What is it? Why/how does it work? And how does it impact on me?

Content Genie

We are all consumers, and if you think about it to some degree we are all marketers.

The impact of the internet, the web and information communication technologies have transformed the way we communicate, work, play, shop, learn, consume information and socialize on a daily basis.

Many of us are unaware that every time we use social media we are essentially marketing ourselves through our  interests, hobbies, likes, ideas and thoughts. Social media is essentially a platform that allows users to become a brand in their own right

Social media is a portal that allows users to document the story of their lives. Everyone has a story to tell, and as human beings we are compelled to tell and share our stories with others as a way of communicating.

What is Content Marketing?

Content marketing is effectively a means of companies/brands engaging an audience through creative storytelling with the intent…

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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