Virtual Market Research: The Future of Design?


CITES Classroom and Conference Media Engineering

Shopping cart with mouseLiving in the digital age, we see advances in computer technology every day. Each new improvement in hardware or software allows for people to solve existing problems in novel and increasingly efficient ways. More specifically, this constant evolution of technology allows for the combination of originally independent solutions/inventions into groundbreaking capabilities. Such has been the case with the invention of 3D printing, wearables (i.e. Google Glass, Pebble Smartwatch), and self-driven vehicles respectively. Companies have repeatedly enjoyed success by using innovative software solutions to optimize the use of tangible, every-day objects and environments.

A new industry based on this same kind of hardware-software synergy has emerged within the past 5 years. Traditionally, market research companies have assisted retail stores by performing studies on a set group of consumer participants. Retail companies then use this information to more efficiently design store layouts and market products to consumers. Nowadays, these same…

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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