So when a blog post that I wrote for a client went “viral”, I decided to analyze why it worked.
Last month,“26 Tips to Reduce Hand Numbness for Motorcycle Riders” got 2214 visits, 140 social shares, and dozens of new customers for a 75 year old glove manufacturer. Here’s why.
Writing About a Customer Pain Point — Literally
The first step in the process was choosing a relevant topic.
Based on prior research, I knew that wrist pain plagued motorcycle riders. But discovering a conversation about “hand numbness” in a popular motorcycle forum renewed my interest.
“Does anyone else here get hand pain?”
This discussion had 136 comments in a week, and was extremely active. It turned out to be a golden topic!
Research, Write, Publish, Promote
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