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3 Ways to Add Video to Your Marketing Strategy

12 Sep

Shane Barker

Google and Bing have incorporated blended search into their algorithms to bring up results that include videos, news stories, maps, images and tweets. In “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More That Engage Customers and Ignite Your Business,” Ann Handley and C.C. Chapman claim that video content is 50 times more likely to appear on the first page of search results than text-only content. That makes marketing strategy video a very valuable form of content to reach customers. Channel Pages “Video Marketing for Dummies” author Kevin Daum recommends using Channel Pages by FanBridge for businesses that want to collaborate with other businesses on different types of sponsorships. Here are several things you can do to collaborate and widely distribute your videos with Channel Pages: Search for video channels with established video producers Find key influencers in your target market Offer incluencers incentives to do…

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