RSS

These days, an advertiser’s own employees might be the most important (and overlooked) audience of them all.

14 Sep

Gods of Advertising

morale
“Our new campaign rocks and so do we!”

I am delighted to report (with a bit of an eye roll) that one of the themes at this year’s B2B marketing conference in Chicago (BMA14), was the supreme value of internal stakeholders and employees when it comes to branding.

I’m happy because the internal audience is likely the most under-appreciated target market of them all. I roll my eyes because I’ve been singing this psalm for almost as long as I’ve been in advertising. Whenever a company produces a piece of marketing, particularly in the realm of branding, it simply must consider its employees. And not just a little. I’d argue first and foremost.

As many of my colleagues will tell you, I have a short list of marketing truths I hold to be self-evident (aka “Steffan-isms”) and my absolute favorite is this idea that a branding campaign is the…

View original post 298 more words

Advertisements
 
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Springwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Tradesmen Insights

Marketing to the professional tradesman in the Construction, Industrial and MRO markets

%d bloggers like this: