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Brick-and-Mortar Fights Back … With Mobile

25 Sep

digitalwheat

Store Retailers Combat Showrooming and eCommerce with Mobile Technologies

Insight  ⇒  Store Retailers Comps Sluggish Since 2012

retail comp

Source:  FactSet 2014   //  Click to enlarge 

Insight  ⇒  Same Store Sales Forecast Remains Negative for 2014

sss 2014 guidance

Source:  FactSet 2014   //  Click to enlarge
 

Insight  ⇒  eCommerce Growth Continues to Outperform In-Store Sales

wells ecom vs retail sales trend

Source:  Wells Fargo 2014   //  Click to enlarge

 

Insight  ⇒  eCommerce Grows In Multiple Categories

 ecomerce chart jeff jordan

Source:  RSR 2013   //  Click to enlarge

Retailers Fighting Back With Technology

Insight  ⇒  Retailers See In-Store Technology the Top Strategy to Combat Showrooming

By providing consumers a better in-store experience through technology, retailers see  opportunities to convert more sales.

retialer opps

Source:  RSR 2013   //  Click to enlarge

Insight  ⇒  Specifically, Retailers View Mobile Personalization Solutions as Having High Value

retailer tech

Source:  RSR 2013   //  Click to enlarge

Do This  ⇒  Don’t Underestimate the Power of Mobile

  • Demand generators…

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