A Communicating Strategy that is good is in the core of any successful change management procedure. The more change there will be afterward the greater the demand – and particularly about the gains, the reasons, the strategies and planned ramifications of the change. It is vital that the effective communication strategy actioned when you possibly can and is defined and then correctly kept for the period of the change management programme.
There are 2 aspects to a change management communication strategy: firstly the balance between information content and psychological resonance; and second the phase of the initiative, in other words before and during.
The content and structural aspect of your communications
You may benefit greatly from the area of a programme-based approach to handling and directing your change initiative, as your communication strategy will likely be based across the following:
– Stakeholder map and evaluation [everyone who is going to…
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