AI websites design themselves/from Springwise

The Grid is a site-building platform that intelligently analyzes content and structures it in a beautiful and easy-to-read layout.


Not everyone has an eye for good design, or the skills to pull it off. And yet it’s an incredibly important aspect of any business, especially in the age of the web where judgments are made at lightning speed. Blogging platforms such as WordPress and Tumblr, along with WYSIWYG, do-it-yourself builders, have made website creation much easier in the last few years, but they still require a ton of human input and control. We recently wrote about Tailor, which uses AI to create contemporary branding, The Grid is a site-building platform that intelligently analyzes content and structures it in a beautiful and easy-to-read layout.

The service enables customers to choose a ‘layout filter’ — essentially a theme — for their site, but rather than content slotting into that design, the design shifts dependent on the content. For example, the system analyzes images for color and alters the color of the caption box to a shade that’s complementary to both the image and the site theme. Images can also be cropped to perfectly frame the content through facial and object recognition, as well as automatically resized and programmed for responsive design.

The Grid also asks users to define a purpose for their site — whether it’s to gain more followers, sell a product or display a portfolio, among others. The layout is then adapted for each objective. Each theme can automatically pull in related links and content from the web depending on keywords in post text. The layout also shifts dynamically to emphasize new content, as well as posts that are being shared on social networks or are linked to trending stories.

Watch the video below to learn more about The Grid:

According to the creators, a WordPress site takes on average 18 hours to build and customize. The Grid can create an equivalent site in 3 minutes, although users need to be happy to surrender some creative control over to a robot. Although the concept uses artificial intelligence — and in some cases machine learning — to tailor sites to each user, there’s always a real designer on hand to ensure layouts don’t go rogue and create a design that looks awkward in human eyes. For those who want to try it out, the service will cost USD 25 a month, which is good for creating up to 7 sites. Are there other ways that AI could make content production and presentation an easier and less time-consuming task?

Contact: support


About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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