Smart conference badge aims to replace business cards and brochures/from Springwise

Loopd is a conference lanyard that tracks wearers’ movements, enabling them to review their interactions and access extra content.


Conferences overwhelm attendees with information about the latest products and services, but neither buyers nor sellers have the capacity to remember everything they see and everyone they speak to. Hoping to change this, Loopd is a conference lanyard that tracks wearers’ movements, enabling them to review their interactions and access extra content.

The Loopd system consists of three elements; beacons, the Loopd chip and the Loopd app. The beacons are placed around the event space and deliver data to the chips worn around attendees’ necks, detailing where they are in that space. At the end of the day, users can check the Loopd app to see where they spent the most time, the people nearby that they interacted with, and additional content such as PDFs and links from the companies whose booths they visited. For marketers, they can also remind themselves of who was interested in their products in order to more effectively follow up leads. Metrics also show them traffic flow heat maps and the demographics they attracted to help them optimize their future conference campaigns.

Although designing with conferences in mind, the team behind Loopd say that the system could be adapted for use at any event where location data could be useful. Could this kind of technology replace business cards and brochures in the future?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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