Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis.
The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme.
1. Build strategic marketing plans:
Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective.
2. Communication audits
From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection
3. Brand evaluations
Establish how robust the brand equity is with each target market so communications to them is relevant
4. Integrate all communication channels
Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility
5. Interpret market research
Understand and fix gaps in market knowledge for consumers, customers and staff
6. Sales strategies
Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other