A new year is upon us, a chance to make positive changes in our lives and get a fresh start. The impending New Year also prompts companies to evaluate their 2014 marketing strategies to see what worked and what could be improved upon.
Mobile marketing has skyrocketed in recent months, as evidenced by record Black Friday sales on mobile devices, and there is no reason to believe this will change any time soon. Between the need for mobile-friendly websites and the widespread use of apps, marketers are scrambling to accommodate these new technologies and target consumers more effectively.
After scouring the internet for mobile marketing trends, here are five things that marketers should keep on their radar in the coming year:
- Apps are still making an impact
Companies across industries are reaping the benefits of a mobile app, especially retailers, the media, and consumer services companies. Apps offer a mobile…
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