Creating sustainable growth is at the top of the list of corporate concerns and has been for many years. So if the pursuit of business growth is the norm, what has changed in the 2015 outlook? Continued erratic economic conditions, increased competition, the global marketplace and more savvy consumers make finding ways to drive growth a challenge.
Buzz in the business community continues to include social and digital media as significant drivers of growth. Yet, these tools are no more than the latest distribution channels created to better reach and engage the customer.
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