As 2014 comes to an end and we evaluate all the changes over the past year, it is hard not to get excited about what 2015 has in store.
So what can we expect in digital marketing in the New Year?
Here are five heads up for 2015:
- Mobile content will be key: Forbes magazine estimated that 87% of internet device sales by 2017 will be made from tablets and smartphones. Google has also indicated that mobile functionality will be very important in order to get optimal search results. Making sure your business’ website is mobile friendly will be vital in generating sales.
- Social Media will become more shopping friendly: Facebook and Twitter are already trialing methods of purchasing through social media. However, Hootsuite’s CEO Ryan Holmes has stated that he anticipates e-commerce and social media to become far more integrated in the New Year.
“This approach eliminates one key…
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