Over the past year, a couple of my clients have begun making moves onto LinkedIn. Although they’ve been on board the Facebook train for sometime, they’ve decided to make the shift onto LinkedIn for a few reasons:
1. The Target Demo: The belief that this is where the older, affluent target demo lives online
2. The “Respectable” Platform: LinkedIn is associated with success and accomplishments; an opportunity for the brand to also associate with these things
3. The “Newness”: LinkedIn is still seen as relatively new and the audience is still growing
These are all perfect reasons why creating a brand presence on LinkedIn makes sense; however, does this mean that more effort should be put into LinkedIn rather than Facebook? In my opinion, no.
LinkedIn being still relatively new lacks a LOT of what Facebook has already spent years perfecting. I believe that Facebook still excels in three main…
View original post 145 more words