App matches consumers with businesses that hold the same values/Springwise

26 Feb

Glia enables consumers to discover the values of local businesses — empowering them to spend their dollars at places that are compatible with their own beliefs.


Faced with so much choice, consumers are increasingly looking to associate themselves with brands that maintain ethical practices. We have already seen platforms such as Slavery Footprint and aVOID, which help consumers stay away from products associated with forced or child labour. Now, the new Glia app is taking into account a consumer’s full range of social, political and economic values — enabling them to differentiate between the businesses that support those beliefs and those which work against them.

To begin, consumers create a profile on the Glia smartphone app, inputting their social, political and economic values by completing a simple poll. They place the causes they wish to support in order of importance and highlight deal-makers and deal-breakers. The app then informs the user of how compatible nearby businesses are with the consumer’s core beliefs. The team behind Glia have undertaken extensive research into the practices of the 200 largest businesses in the US, which feeds into an algorithm that produces comprehensive scores to guide the user. Ultimately, this score then enables users to support the causes they care about and avoid spending money at places which work against them.

Glia is similar to BuyPartisan — launched last year in the US — which positioned itself as ‘a nutritional label for your political values.’ Glia develops the service by acknowledging that there are many grey areas within political alliances, and integrates wider beliefs beyond companies’ political spending. Are there other platforms which could encourage informed spending from consumers?

Contact: support


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: