Articles & thoughts from Framework Marketing

Randaldobbs

No comments on Platform lets anyone become a newsletter creator/Springwise

Platform lets anyone become a newsletter creator/Springwise


alttext

RefreshBox enables people to subscribe to or curate weekly newsletters, containing five links to professional reads they are interested in.

Share this

Most inboxes are a mess of unread and unwanted emails, with glimmers of brilliance hidden among a deluge of useless information. Looking to cut down on the number of newsletter subscriptions it often takes to uncover the hidden gems of the internet, RefreshBox enables people to subscribe to or curate weekly newsletters, containing five links to professional reads from topics they are interested in.

To begin, potential readers browse the platform for themed newsletters that interest them. All of the newsletters listed are curated by other users. There are newsletters about the most exciting accelerators, for example, or newsletters with the best free stock photos, or the hottest crowdfunding pearls. Users simply subscribe via email, Facebook or Google+, and they will receive the weekly dose of interesting links. Making a newsletter is equally simple: curators create a profile, containing a short description of what they will share, and their newsletter will be listed on the site. They then curate and share their favorite links on a weekly basis.

Are their other ways to get interesting, relevant information into the right inboxes?

Website: www.refreshbox.co
Contact: www.twitter.com/refreshboxx

Posted by:

Randaldobbs

Framework Marketing is a Partner with Growth Partners – an experienced team delivering innovative and practical strategies for businesses to grow. This gives me access to a range of co-ordinated, creative thinkers…as and when clients need them. As a Coach in marketing communications and business modelling, my toolbox of resources is available in an “on-demand” basis. The focus is about understanding and communicating to customers. We evaluate brand strategies and interpret consumer behaviour and insights to ensure a consistent and practical communications programme. There are 3 broad ways we can work together as part of client teams: 1/. Specific Consulting programmes; 2/. Broader “marketing-warrant-of-fitness options; 3/. Customised Coaching/Mentoring for CEOs & Managers Specifically, these programmes are able cover (s needed): 1. Assessing business models to build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication and Content audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations and Feedback models Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integration all communication channels (a particular focus on digital footprints and revenue streams) Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpreting market research with fresh eyes Understand and fix gaps in market knowledge for consumers, customers and staff 6. Developing sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other

Leave a comment