Relationship Driven B2B Marketing

Lateral Value Consulting


Gone are the days when industrial SMEs were needed to confine themselves within the territory of traditional marketing. Emerging industrial market is in dire need of innovative communication and marketing strategies which effectively can showcase competitiveness of your offerings and also keep stakeholders informed and engaged.

Technology savvy

Internet is in your pocket right now. Isn’t it? Or around you! The increased complexity of online B2B marketing has presented altogether new horizons of opportunities. The basic criteria to avail these opportunities is your constant visibility in buyers market which can be achieved through interactive website, content driven email campaigning, complete profile on Social media and online business portals. Search Engine Marketing (SEM) is picking up its pace in industrial domain at an alarming rate thanks to omnipresent Internet. A strategic communication with all levels of influencers at regular interval has become paramount for a sustainable growth in this highly competitive market…

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