RSS

Salesforce VP: Mobile is changing everything/Business Insider/Heber

29 Aug

woman.jpgPhoto: Atsushi Tomura/ Getty

Australia has one of the highest smartphone saturation rates in the world and web traffic analytics show desktop is dying. Mobile is well and truly taking over the world.

Consumers now spend more time on mobiles than watching TV and apps account for seven out of every eight minutes using the devices.

Tom Karemacher, Salesforce’s Regional Vice President for Mid-Market and SMB, told Business Insider consumers now instinctively reach of their phones first to search for information or transact online.

“Customers are thinking, expecting and buying in a ‘mobile first’ way. This trend will only continue to skyrocket in the future,” he says.

According to the Salesforce State of Sales 2015 report, the use of mobile in the selling process is set to grow nearly 150% in the Asia Pacific region over the next 12-18 months.

Tom-Karemacher-Salesforce.jpgSalesforce exec Tom Karemacher. Image: Supplied.

Karemacher says customers in the APAC region are expecting businesses to interact with them “through their preferred channel (mobile), and that interaction needs to be immediate, valuable, and personal … If you’re not thinking ‘mobile first’, you’re already behind.”

According to Accenture, 87% of C-level executives have a formal mobile strategy and roughly one-third have the CEO directly involved.

Pointing to retail as one industry which has embraced the mobile revolution, Karemacher uses the transformation of grocer Harris Farm Markets as one company which is getting it right.

Harris Farm has developed an online shopping platform which works across mobiles, desktops and tablets and backed it with quality goods and quick delivery. In some areas if you order before 5pm your fruit, veggies and meat will arrive at your door two hours later, after being carefully selected by one of the company’s grocers.

“The fresh food grocer currently serves 11 million customers annually, and has added an online store to complement its physical presence around New South Wales,” Karemacher says.

“The team built a customer journey that includes a mobile-based loyalty program, which encourages shoppers to sign up in order to receive in-store specials. Customers can also text the name of a food item while in-store, to receive recipe ideas and complete shopping lists.

“Harris Farm is a great example of how an industry like retail can leverage mobile to create an omni-channel relationship with customers and engage with them in an immediate, relevant and personal way.”

Follow Business Insider Australia on Facebook, Twitter, and LinkedIn

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: