Free video platform is entirely dedicated to product reviews/Springwise


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Picky is a free app, which simplifies the process of making and sharing 60 second, video, product reviews.

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The video product review is a massively successful format — there are countless YouTube channels dedicated solely to clips of users demonstrating and assessing various items. Now,Picky is a free app that makes the process even easier — enabling customers to create and share 60-second video reviews on a dedicated platform.

To begin, users download the free app to their smartphone and create a profile. Then, they film a short clip using the smartphone camera — detailing their opinion of a product or place they have visited: they can simply narrate a written review or they can demonstrate any strong or weak features. Picky stipulates that the user must ensure they show the item or place in the video, to prove they are a real customer in possession of the product, otherwise the video may be removed. The user then posts the clip, along with hashtags and a short description. Videos are organized into categories such as sport or food and are ranked, so that the best reviews appear first.

How else could product reviews be presented in a more interactive, appealing manner?

Website: www.picky.co
Contact: www.picky.co/contact

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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