Four forces reshaping the advertising landscape: the 15-second download/A PwC study

19 Sep

Four forces reshaping the advertising landscape: the 15-second download

Infographic featuring Mobile-friendly content, Video content, Native advertising and Programmatic advertising icons.


  • “Digital” and “traditional” advertising are not mutually exclusive or in competition with each other- but all form part of the evolving mix of advertising options and revenue streams being targeted across the industry.
  • As the division between online and mobile ads blurs, and consumers’ attitudes to mobile advertising evolve, four forces are reshaping the ads landscape: mobile, video, and native and programmatic advertising.
  • While media companies must now offer both native and programmatic inventory in their advertising portfolios, the differing timescales and skillsets of these two types of ads means they need to be managed differently- with management expectations set accordingly.

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