Internet Users in Australia Are Avid Multitaskers/e-Marketer


More than six in 10 smartphone owners pair their mobile device with TV viewing

One screen is not enough for most internet users in Australia, according to July 2015 research. In all except the oldest age groups, most web users reported using another device while watching TV.

Internet Users in Australia Who Use Another Device Simultaneously While Watching TV, by Age, July 2015 (% of respondents in each group)

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According to polling by Vision Critical for the Interactive Advertising Bureau Australia (IAB Australia), more than nine in 10 internet users in the country ages 18 to 24 use a mobile phone, computer or other device while watching television—and so did nearly as many 25- to 34-year-olds.

Though the percentage of multiscreeners fell off as respondents got older, even among 45- to 54-year-olds nearly three-quarters needed a second screen to go along with their TV, as did 62% of 55- to 64-year-olds.

Smartphones were the most commonly used second screens, according to the survey: 62% of smartphone owners used their devices while watching TV. Just under half of tablet owners said the same, along with 36% of desktop or laptop PC owners.

The survey also found that internet users in Australia spend an average of 2 hours, 37 minutes watching TV each day, among those who have a television set. Smart TV owners spent an average of 2 hours, 22 minutes viewing.

– See more at: http://www.emarketer.com/Article/Internet-Users-Australia-Avid-Multitaskers/1012983?ecid=NL1013#sthash.Blq8k1Ds.dpuf

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