RSS

Google Analytics and Social Media Metrics

08 Oct

Google Analytics and Social Media Metrics
Peg McDermott

Peg McDermott

LinkedIn Training Expert • Social Media Strategy • Social Media Training • SEO Expert • Web Design • Inbound Marketing

Follow

Oct 6, 2015

Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

If you don’t already have these, first, set up a HootSuite account (here). HootSuite is a social media management tool that allows you to post content to your company Facebook, Twitter, LinkedIn, Google+, Foursquare and others from one place – the HootSuite dashboard. Then, set up Google Analytics (here).

TIP: Your social media goals and objectives should always be specific, measurable, achievable, realistic, and timely (S.M.A.R.T.). For example: “I want toincrease website traffic by 15% in Q2, 100 Tweets a month will be dedicated to driving traffic to the website.”

Here are some metrics you can gather and which metrics are best for your business:

Facebook
Facebook offers the most comprehensive metrics for business pages. Go to the “Platform Insights” page to see a list of likes, reach, visits, posts, and people.Total Reach” is the number of unique people who have seen any content associated with your Page, including ads. Post Reach shows the number of unique people who have seen your Page posts. “People engaged” is the number of people who clicked, Liked, commented on, or shared your Page posts! Finally, ever hear of paid vs. organic search? “Organic Likes” is the number of people who have Liked your Page not as a result of a Facebook Ad campaign.

Twitter
While not as detailed as Facebook, Twitter offers its own analytics for all users on number of Tweets you’ve posted, number of people your Tweets have been seen by, number of people who have visited your profile, number of times your @username has been “mentioned” by others, number of followers and more. “Tweets Linking to you”is the number of Tweets attributed to you in Twitter Cards with URLs. “Engagement Rate” is the number of total link clicks, Retweets, favorites, and replies your Tweets receive divided by the number of impressions. Finally, “Link Clicks” is the number of times links within your Tweets were clicked.

Google+
Google+ shows your total views, broken down by number of pageviews, post views and photo views. In the Engagement section, you will see metrics like: total actions, +1’s, comments and shares.

LinkedIn
On your LinkedIn Company Page, click the “Analytics” tab to learn more about your posts’ performance and audience. “Impressions” is the number of times the update was shown to LinkedIn members, “clicks” is of course the number of clicks on your content, company name or logo, and the number of “interactions” (i.e. likes, comments and shares) is also important. “Engagement” is the number of interactions divided by number of impressions. Next, you will see information about your followers and how you compare to similar companies. Finally, you will see some metrics for your number of page views, unique visitors and visitor demographics. You can use the drop-down to see what seniority, industry, company size and function your visitors are coming from.

NOTE: we are offering another “LinkedIn Power Formula for Sales & Marketing Success” seminar on October 22nd. LinkedIn is a great way to grow your brand and revenue. Registration for the event is now open and is limited to only 15 people. Click here for pricing and details.

Tracking the true effectiveness of social media for your business goes beyond page views and visits. Know important metrics like: product sign ups, leads, downloads, and newsletter signups, will help you solidify the importance of social media for your business. Find your Google Analytics reports under the Reporting tab > Acquisition > Social.

This blog was written by our staff writers. If you are looking for a solid inbound marketing strategy,contact ustoday for a free consultation

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Springwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Tradesmen Insights

Marketing to the professional tradesman in the Construction, Industrial and MRO markets

%d bloggers like this: