Marketers Are Bullish on Pay-per-Click Channels Paid search works/e-Marketer

20 Oct

Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned. And research suggests those results will lead to even greater spending levels next year.
Primary Attitude Toward Pay-per-Click (PPC) Success and the PPC Market in 2014 vs. 2015 According to US Marketing Professionals (% of respondents)







According to Hanapin Marketing, most US marketing professionals are happy with the way PPC advertising has worked out for them so far this year. In August, nearly eight in 10 said 2015 PPC success was “really good,” with another 20% rating it “fair.”

A solid majority also rated this year’s PPC market better than 2014’s.

Most Important Pay-per-Click (PPC) Channels for Advertisers According to US Marketing Professionals, Aug 2015 (% of respondents)

Text ads were the most important PPC format for respondents, followed by remarketing ads and mobile ads.

Like email, PPC ads—especially paid search in the form of text ads—can seem unsexy, but still deliver results for marketers and rank consistently high among spending priorities. Nearly 75% of respondents to the Hanapin Marketing survey planned to increase spending on AdWords in the next 12 months, and 60% planned to spend more on Bing ads.

The Relevancy Group found in April that 72% of US marketing executives considered paid search one of their two most effective channels for delivering revenue results—in a survey that included traditional media as well as digital. More than half of business-to-consumer (B2C) marketers surveyed in November 2014 by Webmarketing123 said they could prove clear ROI from paid search—more than for any other digital channel mentioned.

– See more at:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: