RSS

Infographic: Consumers Know Exactly How They Want to Be Marketed To

04 Nov

And they don’t, in fact, hate advertisingByCarrie Cummin

A third of consumers prefer to receive emails from brands on their smartphones. Photo: Jose Luis Pelaez Inc/Getty Images

A common refrain among consumers is that they are inundated with marketing messages for things they don’t want or need. Of course, it has been argued that it’s the advertising being created that consumers really find so annoying.

Marketing research firm MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don’t actually hate advertising. Only 8 percent of respondents said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. Most interestingly, more than one-third of those surveyed said they preferred to get email from brands on their smartphones.

“This may be somewhat surprising to some, as when mobile marketing is talked about, email is sometimes not included,” said MarketingSherpa director of editorial content Daniel Burstein. “Buzzier topics like location-based marketing—iOS iBeacon, for example—and apps tend to get the most attention.”

preferred-promotions-01-2015.jpg

Infographic: Carlos Monteiro

This story first appeared in the Nov. 2 issue of Adweek magazine. Click here to subscribe.

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Springwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Tradesmen Insights

Marketing to the professional tradesman in the Construction, Industrial and MRO markets

%d bloggers like this: