An Interesting Concept…


I’m sorry I truly never thought that a beer company would be marketing moderate drinking on a world wide scale but I have been proven wrong. Heineken has done it and well they have done well. According to the Adweek article which you can read here, Heineken’s CMO, Nuno Teles, has stated that all of […]

https://mackenziecampbellblog.wordpress.com/2016/01/12/an-interesting-concept/

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