Convergence is marketing’s winning hand at Marketing.FWD Summit


VB EVENT: Consider a strong poker hand, like a straight or a full house. Each card contributes to the power of the hand, making the outcome greater than its parts. So it is with convergence in marketing, where the fusion and interdependence of marketing tools, channels, media, and presence can spur company growth and success.…

http://venturebeat.com/2016/01/22/convergence-is-marketings-winning-hand-at-marketing-fwd-summit/

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