RSS

Growing Customer Base Is Key Focus for Execs to improve customer engagement/e-Marketer

26 Feb

Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one, according to August 2015 research.

Important Strategic Priorities for Their Company According to Executives Worldwide, Aug 2015 (% of respondents)

SHARE

3

13

2

25

2

Forbes Insights and ServiceSource surveyed 334 C-level executives and senior managers worldwide from a variety of industries. Some 42% of respondents said that expanding their customer base was an important strategic priority for their company. And, nearly one-third of executives worldwide said that retaining their existing customer base was a priority.

Improving customer engagement was also of importance, 31% of respondents said so, and maximizing customer lifetime value was another top priority according to 29% of executives worldwide.

Primary Type of Metric Used to Quantify Customer Engagement Success According to Marketing Executives in North America*, Q4 2015 (% of respondents)

While expanding a customer base is imperative for many marketers, understanding customers is just as essential. Separate Q4 2015 research from the CMO Council looked at how executives in North America were using revenue metrics to quantify the success of consumer efforts.

More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer and overall revenue increases, were the primary type of metric they used to measure consumer engagement.

– See more at: http://www.emarketer.com/Article/Growing-Customer-Base-Key-Focus-Execs/1013629?ecid=NL1007#sthash.ZIZe00I4.dpuf

Advertisements
 
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: