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Half of Connected Devices in US Homes Are Mobile/eMarketer

23 Jul

Most internet users have multiple forms of access

Smartphones and tablets account for more than half of internet-connected devices in US households, according to research. That’s in line with an overall trend of dual internet access for the vast majority of users in the country—via both PCs and mobile devices.

Share of Connected Devices* Owned by US Households, Dec 2015-March 2016 (% of total)

SHARE

19

51

4

31

2

In June 2016, comScore released results of its Total Home Panel, which tracked more than 3,600 US households with Wi-Fi routers from December 2015 to March 2016.

According to the data, smartphones make up the largest share (37%) of connected devices in the home. Desktops and laptops followed at 28% of the total.

Meanwhile, other internet-connected devices like DVRs or set-top boxes and Blu-ray players were in the minority at well under 5%.

US Internet Users, by Device, 2014-2020 (millions)

With the addition of tablets, mobile devices make up 54% of all connected devices in the average US household—nearly twice the share of PCs.

eMarketer estimates also highlight the pervasive role of mobile in US internet access. In February, eMarketer forecast that nearly 216 million Americans would access the internet via mobile devices and desktop or laptop PCs at least monthly this year. That compares with just 18.8 million who will only go online via a PC—a figure that’s been cut nearly in half since as recently as 2014. The trend of dual access is only expected to continue throughout eMarketer’s forecast period.

– See more at: http://www.emarketer.com/Article/Half-of-Connected-Devices-US-Homes-Mobile/1014220?ecid=NL1007#sthash.3HIdNFHX.dpuf

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