Tired of Being ‘Bombarded,’ US Internet Users Turn to Ad Blockers/e-Marketer


Ad blocking is expected to grow by double digits this year

US internet users are not very fond of ads, and many are installing ad blockers to get an improved—and uninterrupted—browsing experience. According to May 2016 research, internet users download ad blockers for a variety of reasons, including the fact that they’re simply tired of being bombarded by ads.

Reasons that US Internet Users Would Use Ad Blockers, May 2016 (% of respondents)

SHARE

3

17

2

8

0

In fact, 40% of internet users cited this very reason in a survey from marketing agency Omnicom Media Group. Slightly more respondents (45%) said they would use ad blockers because they don’t want to deal with pop-up ads. Interestingly, 44% said they associated ad blockers with blocking pop-up ads.

Ad blocking is expected to grow by double digits this year and next, according to eMarketer. Indeed, this year, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year.

Ad blocking is more common on desktops and laptops than on smartphones. In 2016, 63.2 million people will use an ad blocker on their desktop or laptop PC, vs. 20.7 million who will use one on their smartphone. In fact, 90.5% of ad blocking users will block ads on desktops and laptops, while just 29.7% will do so on smartphones. (There is overlap among the groups.)

US Internet Users Who Use Ad Blockers, June 2016 (% of respondents)

Similar data from Omnicom Media group, June 2016 research from the Interactive Advertising Bureau (IAB) also found that internet users are using ad blockers because they’re annoyed by ads that block content. Although a majority of respondents said they do not use an ad blocker and don’t plan to in the next six months—in contrast—another 26% said they do have ad blocker on their desktop or laptop. Furthermore, 17% said that while they didn’t have an ad blocker when polled, they planned to in the next few months.

– See more at: https://www.emarketer.com/Article/Tired-of-Being-Bombarded-US-Internet-Users-Turn-Ad-Blockers/1014467?ecid=NL1007#sthash.MqpPFFks.dpuf

Advertisements

2 thoughts on “Tired of Being ‘Bombarded,’ US Internet Users Turn to Ad Blockers/e-Marketer

  1. Fascinating Diamonds headquartered during New York City, NY is really a best spot to obtain the cheap diamond engagement
    rings, diamond diamond engagement rings, solitaire and loose diqmonds with an affordable
    price. It tells the worl you arre commigted all night for being
    mardried soon using your splecial someone. However the bezel settings
    and also other smooth flowing designs are pretty much
    preferred because they compliment the type from the stone. http://armandosgtg681blog.onesmablog.com/Make-Your-Unique-Someone-Shine-With-Diamond-Wedding-Event-Ring-3839172

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s