We are creative beings by nature. We’re always looking for new ways of self-expression to define ourselves and find meaning and purpose through our work. Content marketing has gained momentum, and the marketplace now offers business technology solutions that give organizations and the creative community a new space for collaboration.
It has been a fascinating experience to witness the evolution of the Skyword Platform in the past 18 months, as well as the development of the brands and writers we work with. Content marketing is both art and science, and the same applies to innovation. When we discovered this passion for storytelling, we realized that technology would be the cornerstone to offering our users the best content creation experience. Technology and creativity complement each other at a powerful level; more specifically, the convergence of technology and marketing gives way to new opportunities to stay ahead of the competition.
There are many advantages of collaborative marketing technology, but here are the three I believe are most significant:
1. Improved Business Processes
Any organization trying to achieve sustainability will also be looking to improve the efficiency of its business processes by cutting down on time and money spent. Business technology and automation systems have streamlined many of those processes, making communication and collaboration channels more effective. The real challenge for companies is to embrace change and take risks. The results may not be immediately apparent, but as self-development author Brian Tracy says, “to achieve something you’ve never achieved before, you must do something you have never done before.”
2. Creation of Virtual Cross-Functional Teams
We are no longer separated by time and space. Personal interaction has expanded to include virtual one-on-one communication and is no longer limited to in-person interactions. Whether over the phone, via email, or through social media, it’s easier for people to interact and collaborate than ever before. In content marketing, technology supports effective collaboration models in which writers, editors, strategists, and marketers can work together toward a unified goal—no matter where they are. All barriers have been lifted.
3. Development of Talent and Creativity
Once all systems, processes, and teams are in place, it’s just a matter of applying your talents and letting your creativity run wild to create something unique. Marketers can then focus on planning, analyzing data, and coming up with an original strategy to entice potential customers; this gives writers more time to combat creative blocks, identify moments of inspiration, and even learn to activate the side of the brain better suited for writing or editing. Collaboration enables us to reach new levels of creativity and productivity.
The sole purpose of technology is to improve our lives. Many of the routine tasks that have historically taken up a lot of our time have become automated, leaving us with more time to engage in meaningful activities and experiences that lead to greater creativity. At Skyword, we’ve designed and created our business technology to assist our brands and writers in reaching their creative potential. Innovation is an ongoing process, and we’ll continue developing the right systems and tools to improve our users’ experience. As Skyword CEO Tom Gerace would say, “We’re just getting started.”