Become the creative you’ve always wanted to be by embracing these seven habits — Quartz


The most commonly held belief about creativity is that it’s elusive, esoteric and unique only to the anointed few. The ancient Greeks believed that creativity was a divine attendant spirit that came to human beings from some distant and unknowable source, for distant and unknowable reasons. They called these spirits daemons. The Romans had a…

via Become the creative you’ve always wanted to be by embracing these seven habits — Quartz

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What is a Disruptor in Chief and Why Does Your Small Business Need One? — Small Business Trends


If you want your small business to grow and thrive, you’ll need to embrace change. If your business is fairly established, then change can represent a pretty big risk making some business owners uneasy. But failure to change can get your left behind, as plenty of retail store owners, travel agents and newspaper publishers can…

via What is a Disruptor in Chief and Why Does Your Small Business Need One? — Small Business Trends

10 Ways to Accelerate Your Online Marketing and Small Business Growth — Small Business Trends


For some businesses, slow but steady is their preferred way to grow. But for entrepreneurs seeking to master their craft and build their empires quickly, careful planning and expertise are required. To learn some of the top methods for accelerating growth in your online marketing plan and beyond, check out some of the tips from…

via 10 Ways to Accelerate Your Online Marketing and Small Business Growth — Small Business Trends

Apply These 6 Techniques To Save Money for Your Business Startup — Small Business Trends


We live in a day and age where most entrepreneurs assume that you must go into debt if you want to start a business. This idea is deeply entrenched in our DNA as Americans; it doesn’t even occur to us that we could possibly save up the money we need to cash flow a startup…

via Apply These 6 Techniques To Save Money for Your Business Startup — Small Business Trends

Infographic: Influencers Are Bigger Than Ever…


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Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started
adweek.com · It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down…
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How social media is changing how we shop


As people spend more time online and get more comfortable with purchasing products there, social media and major tech platforms are increasingly a conduit for online sales.

Why it matters: Now more than ever, ad dollars for e-commerce are spent on platforms like Google, Facebook and Amazon as they perfect the link between what consumers want and their ability to serve up other items the consumers might like.

Social media in particular is is boosting new product discovery: 55% of consumers report buying products online after stumbling across them on social media, according to a Curalate Consumer Survey.

• 78% of 18-34 year-olds report discovering products on Facebook

• 59% on Instagram and Pinterest

• 34% on Twitter

• 22% on Snap

Referrals: In addition, 6% of all e-commerce referrals now come via social media platforms like Facebook and Twitter. That’s up from just 2% in 2015, according to Adobe Digital Insights.

New brands: These referrals have proven to be effective for lesser-known, direct-to-consumer brands like skin-care company Glossier, eyewear company Warby Parker and mattress seller Casper.

Mobile habits: The amount of time people spend in shopping apps on their mobile devices is the fastest-growing category of app sessions, according to Flurry Analytics, followed by time spent in music, media and entertainment apps. “Shopping is increasingly entertainment,” Meeker said.

• Video has become a popular resource for shoppers to find out more about products or discover new ones, both through video services like YouTube and as a medium on shopping marketplace like Taobao (China).

• Some shopping apps are “gamifying” the process, with flash sales and referrals that earn customers discounts.

The advertising game: Engagement on e-commerce ads on Facebook is on the rise. Click-through rates (the number of people clicking on an ad they see) for e-commerce ads on the social network rose to 3% in the first quarter 2018, up from 1% the same quarter in 2016.

• 3% may not seem like a lot, but it’s actually a large jump in terms of number of people who actually clicking on a particular type of ads.

How shoppers find products:

Google: 36% of shoppers begin looking for a product on a search engine. Google Shopping shows product listing ads and purchasing choices. And Google is starting to integrate shopping actions with its Home smart speaker. (Think: “OK, Google, buy sunscreen.”)

• The company says the top product listing in the mobile listing ad sees three times more engagement than others listings

Amazon: 49% of shoppers begin their search right on Amazon.com, which makes it easy for Prime members to find specific products and check out with one click. It’s now integrating sponsored products in its search listings. Amazon, with more than 100 million Prime subscribers, is also adding advertising into the mix.

• “Google, in effect, is evolving from an ad platform to a commerce platform,” while Amazon is doing the reverse, Meeker said at Code.

The power of personalisation: Online retailers are focusing on making sure consumers see recommendations tailored to their interests and tastes — all based on the detailed data they have on users.

• Subscription services like Amazon Prime and personalised clothing service Stitch Fix get to know a consumers’ favourite brands, style, size and buying patterns through the information consumers directly provide them.

• Ad-based platforms like Facebook and Google glean preferences via users’ online behaviour — what they click, how long they stay on certain sites, and what they’re searching for.

Meanwhile, long-term sales growth in U.S. physical stores is decelerating, but that’s not necessarily a concern—at least for Amazon.

• Like for Alibaba in China, physical stores are only part of Amazon’s commerce strategy, which combines online retail, payments, digital entertainment, cloud services, and other channels like connected devices.

• Alibaba’s leadership in this approach, which CEO Jack Ma has dubbed “New Retail,” is surely helped by Chinese consumers’ more favourable views towards sharing their data in exchange for better services.

Presented by Mary Meeker – a partner at venture capital firm Kleiner Perkins Caufield & Byers at a Conference in May 2018.